# 訊息統計

<figure><img src="/files/LFQRwejko8C5RiJ6K0qF" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="247">名稱</th><th>描述</th></tr></thead><tbody><tr><td>發送訊息總數</td><td>由專員發送的訊息總數，不包含機器人或其他自動回應。</td></tr><tr><td>導購訊息發送總數</td><td>由專員發送的導購訊息總數，一則導購可能包含多個導購產品。</td></tr><tr><td>導購訊息點擊率</td><td>用戶點擊導購訊息次數 / 導購訊息發送總數 * 100。<br>若一則導購訊息中有多個產品，客戶開啟訊息中任一產品即表示點擊。</td></tr><tr><td>導購產品總數</td><td>由專員發送的導購產品總數。</td></tr><tr><td>導購產品點擊率</td><td>用戶點擊導購產品次數 / 導購產品總數 * 100</td></tr></tbody></table>


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