# 社群媒體好友數

## 概述

當客戶依照不同社群媒體管道觸發特定事件時，如當透過 LINE Official Accout、Facebook Messenger 發送訊息等時，系統即會取得相關的好友資訊，並於系統內建立對應的社群媒體。

透過分析來查看各管道的對應好友數，您能了解與推測社群媒體好友多數來自於哪些管道，在分眾行銷訊息時，就可以增加該管道的發送數或行銷內容，創造更多效益。

## 觸發條件

<table><thead><tr><th width="151">管道</th><th>條件</th></tr></thead><tbody><tr><td>即時聊天</td><td>當新客戶載入即時聊天網頁元件時。</td></tr><tr><td>LINE</td><td>當新客戶加入官方帳號好友或發送訊息其一時。</td></tr><tr><td>其它管道</td><td>當新客戶發送訊息時。</td></tr></tbody></table>

### 範例

以附圖 LINE 官方帳號管道為例，表示 2022-12-29 當日有 137 位客戶加入或是發送訊息至 LINE 官方帳號；而因 27 日至 30 日有促銷活動，可以透過圖表發現此區間好友數相較於其他日期高出不少。

您可以依據圖表的動態，作為檢視品牌經營策略或是行銷活動成效的依據，調整原先的策略。

<figure><img src="/files/QKcXbcjbulEHItHaHEzU" alt=""><figcaption></figcaption></figure>


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